CREATIVE STAGES OF BRANDING PUBLISHING
Once we listen to the client’s business goal and understand who they’re selling to and what they’re selling, we start by converting their words to crystal clear words for efficiency. Design is not just for the visual part. We pick the potential target markets by doing a market research. Design positioning and brand promise comes next. After focusing on developing a marketing strategy to make our client stand out in customer’s minds, we’re now ready to create a brand concept.
2. BRAND CONCEPT & NAMING
We DO care about creating a meaningful and timeless brand. Brand name should reflect brand promise and brand identity. We narrow our idea down to a realistic concept to fit on the sales message, copyrighting, or new products. Then we make lists of potential names. On our meeting session, we evaluate the created list and discuss together. We could create a brand personality after the naming is done.
3. LOGO DESIGN
Logo could be found on business cards, envelopes… and even on letterhead. First impression is import and you wouldn’t want to miss that. With the clarified brand identity, the most significant essence to build a brand image and the foundation of effective marketing strategy, it is time to design a brand logo. Just like our last step, we create a list of logos to be discussed on meeting session.
4. GRAPHIC DESIGN
When the logo is ready, we prepare the colour palette for the layouts and other visual elements. Our graphic design service includes business cards, website, quote templates, envelopes and the list goes on.
From creating a logo to choosing the right color palette/scheme, we keep asking questions to ourselves to keep the logo simple yet timeless by creating personas; who is your audience? How do you reflect a brand story? How do you visualize it?
Our goal is to design our client’s brand to show its value and personality so the audience could immediately grasp the idea on what the brand is just by looking at the product or reading its message.
It is to make it readable in any media to not get it reproduced any smaller than its minimum size.